Artikaas Gouda

Winning over shoppers and the buyers who decide what’s on the shelf.

SOCIAL MEDIA · CREATOR PARTNERSHIPS · BRAND VOICE · PAID SOCIAL · PARTNER SINCE 2021

The mission

Artikaas needed its Gouda to stand out on social, both to win over cheese lovers and to give U.S. retail and chain buyers proof that the brand earns its place on the shelf. The challenge: keeping a familiar product feeling fresh and distinctive in a crowded category.

What we did

We made the copywriting and hooks do the heavy lifting, partnered with creators, built recipe, educational, and in-store content that doubles as social proof for retail buyers, deepened community and outreach engagement, and used targeted paid ads to grow reach, engagement, and followers. More recently, we’ve begun evolving the brand voice to be punchier and more personality-driven, with memetic content joining the brand’s signature imagery.

The Impact

Over two years on Instagram, Artikaas reached more than 830,000 accounts, link clicks grew about 4.4 times, and followers grew about 2.5 times.