Dr. Catlin Tucker

Bringing classroom-changing ideas to teachers’ feeds.

SOCIAL MEDIA · NEWSLETTER · CONTENT STRATEGY

The mission

Dr. Catlin Tucker believes the one-size-fits-all classroom lesson can’t meet the needs of every student in the room, and it leaves too many teachers frustrated and disillusioned. Through her courses, blog, and podcast, The Balance, she helps teachers reimagine learning so it’s more engaging, personalized, and student-led, and sustainable for the teachers who make it happen.

When X became a less reliable and less aligned platform, she needed to bring her thought leadership to Instagram and Facebook, build awareness that would lead to course sales, and keep her most committed followers engaged by email.

What we did

We turned Catlin’s expertise into content teachers could learn from in a single scroll on social: talking-head and whiteboard reels on practical instruction, carousels that show strategies like Tier 2 support and station rotation in action, and podcast previews for The Balance, all driving teachers to her blog, website, and podcast.

Free resources like templates and guides brought new people into her funnel, and we kept her newsletter healthy by prioritizing engaged readers over sheer list size.