Kvarøy Arctic

Rallying 140+ creators around a better salmon.

SOCIAL MEDIA · INFLUENCER MARKETING · PAID SOCIAL · COMMUNITY PROGRAMS

The mission

Kvarøy Arctic’s sustainably farmed salmon is raised by a family on Kvarøy Island in Norway, and they wanted American families to know and love it. But most shoppers had never heard of the brand, and many had doubts about aquaculture itself.

What we did

We built a creator program of more than 140 influencers, from nutritionists and registered dietitians to parents to artists and athletes, including Olympians and NFL players, through campaigns like a summer series on salmon as a superfood, Back to School for the launch of its family-friendly salmon burgers and hot dogs, and National Seafood Month.

Bloggers introduced farmed salmon through recipes while addressing common concerns about aquaculture. Beyond social, we supported a limited-time-offer program that pitched Kvarøy to chefs and put it on restaurant menus, with some restaurants keeping it on long-term after the program ended. We also brought the brand into communities with an Election Day activation that handed out more than 5,000 hot dogs across six cities and Kvarøy Kids, a free learning program for children.

The impact

Over four years, Kvarøy’s Facebook grew from 647 to 40,000 followers, its Instagram from 890 to 32,000, and its LinkedIn from 311 to 4,300.