Sea Pact
Giving a seafood coalition a lively brand that invites people in.
BRANDING · COMMUNICATIONS AUDIT · WEBSITE · PARTNER SINCE 2022
The mission
Fed by Blue is building a movement for sustainable blue foods: the seafood, seaweeds, and algae that come from water.
Inspiring stories can reach millions, but awareness alone doesn’t change how people eat. With their PBS docuseries Hope in the Water, they set out to move audiences from watching to acting
What we did
We turned a long-form docuseries into short-form stories built for each platform. Working from footage captured on the ground, we created video and social content from community screenings at venues like Duke University and Google Food Labs and from The Blue Food Cookbook tour, and amplified earned media from outlets like Newsweek, Forbes, and the Los Angeles Times.
We also built new web pages and newsletters that give audiences a clear next step after watching.
In their words
“I’ve yet to come across a team like Fat Moon Creative when it comes to addressing communications needs and would recommend their services to anyone.
Not only did the deliverables exceed our expectations, but I now feel more informed and better educated when it comes to our organization’s communications as a result of working with them.”
Sam Grimely, Executive Director at Sea Pact