The Kingfish Company

Earning a place in Europe's best kitchens.

SOCIAL MEDIA · CREATOR PARTNERSHIPS · PAID SOCIAL

The mission

The Kingfish Company raises premium fish sustainably in a carefully controlled environment in Zeeland, the Netherlands, for chefs and restaurants across Europe. Every chef new to the brand asks the same question: who else is using this fish, and do I respect them? The brand also had to justify its price against wild-caught alternatives.

What we did

We built the strategy on three pillars: social proof from chefs, the qualities of the fish itself, and the world it comes from. Restaurants across Europe, including Michelin-starred kitchens, became the brand’s strongest storytellers through user-generated content and selective chef partnerships. Content on texture, clean flavor, and consistent supply made the case for the price, and provenance stories about the fish’s merroir built long-term loyalty. Behind it all, we led hands-on community and distributor engagement, ran paid amplification, and worked in lockstep with Kingfish’s sales team around sampling and events.

The impact

In 2026, Instagram views grew about 11 times and content interactions about 12 times over the same period the year before. Profile visits rose 76% and link clicks 62%, and award-winning chefs, restaurants, and distributors across Europe now co-create posts with the brand.