Fed by Blue
Carrying an Emmy-nominated docuseries beyond the screen.
SOCIAL MEDIA, WEBSITE, EMAIL · PARTNER SINCE 2022
The mission
Fed by Blue is building a movement for sustainable blue foods: the seafood, seaweeds, and algae that come from water.
Inspiring stories can reach millions, but awareness alone doesn’t change how people eat. With their PBS docuseries Hope in the Water, they set out to move audiences from watching to acting
What we did
We turned a long-form docuseries into short-form stories built for each platform. Working from footage captured on the ground, we created video and social content from community screenings at venues like Duke University and Google Food Labs and from The Blue Food Cookbook tour, and amplified earned media from outlets like Newsweek, Forbes, and the Los Angeles Times.
We also built new web pages and newsletters that give audiences a clear next step after watching.
In their words
“Fat Moon plays a critical role in helping us extend and translate the stories behind Hope in the Water, the PBS docuseries, into compelling, accessible storytelling across platforms.
They help shape snackable video clips and social content that preserved the integrity of the series while making it resonate with broader audiences online. Beyond that work, Fat Moon supports storytelling for The Blue Food Cookbook tour and brought a clear understanding of how all of our communications fit together—from our website and newsletters to organic and paid social, partner decks, and event materials for collaborators and donors.”
– JENNIFER BUSHMAN, CO-FOUNDER & EXECUTIVE DIRECTOR